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As Elon Musk-led Tesla is soon planning to enter India, even after the reduction in the import duty to below 20 per cent, the cheapest car of Tesla will cost around Rs 35 to 40 lakh, according to a report by CLSA, a global capital market company.
The report highlighted that currently, Tesla's cheapest Model 3 in the US costs around USD 35,000 (approximately Rs 30.4 lakh) at the factory level. With an expected reduction in import duties to 15-20 per cent in India, along with additional costs such as road tax and insurance, the on-road price would still be around USD 40,000, or approximately Rs 35-40 lakh.
It said "The cheapest Model 3 for Tesla in the US is c.USD35k. With tariff lowered to c.15- 20 per cent in India, along with road tax, insurance and other costs, on-road price would be c.USD40k, which is close to Rs3.5-4m".
If Tesla positions the Model 3 at a price 20-50 per cent higher than domestic EV models like Mahindra XEV 9e, Hyundai e-Creta, and Maruti Suzuki e-Vitara, the report added that it is unlikely to disrupt the Indian EV market significantly.
Even if Tesla decides to launch an entry-level model priced below Rs 25 lakh on-road and gains market share, the report believes that the recent decline in Mahindra & Mahindra's stock is already factoring in this scenario.
However, the report suggests that Tesla's entry would not have a significant impact on major Indian automakers, as the overall penetration of EVs in India remains lower than in China, Europe, and the US.
Tesla in the coming months would be launching its models in Delhi and Mumbai. Tesla has officially begun its hiring process in India, marking a significant step towards its long-anticipated entry into the domestic market. On February 18, the electric vehicle (EV) giant posted a job listing on LinkedIn for the position of Consumer Engagement Manager in the Mumbai Metropolitan Region.
The report also outlined that Tesla would need to set up a manufacturing facility in India to make its cars more affordable and scale up its operations, even if import duties are reduced to below 20 per cent.
The report highlighted that under India's electric vehicle (EV) policy, Tesla could benefit from a lower import duty of 15 per cent on up to 8,000 units per year if it invests over Rs 4150 crore billion in setting up a local facility.
The report draws a comparison with the Indian motorcycle market, where Harley-Davidson's X440, priced 20 per cent higher than the Royal Enfield Classic 350, sells only around 1,500 units per month, whereas the Classic 350 sells about 28,000 units monthly.
This suggests that Indian consumers are highly price-sensitive, making it challenging for Tesla to gain traction without competitive pricing.
Overall, Tesla's entry into the Indian market depends on whether it is willing to make a significant investment in local manufacturing. Without it, even with reduced import duties, Tesla's cars may remain out of reach for a large portion of Indian buyers.
(Except for the headline, this story has not been edited by News Agency staff and is published from a syndicated feed.)