Zomato to change the name of 'eternal', presents a new logo

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Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.


Eternal would comprise its four major businesses - food delivery vertical Zomato, quick-commerce unit Blinkit, live events business District and kitchen supplies unit Hyperpure, the company said.


"We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future," Founder Deepinder Goyal said in a letter to shareholders.


"Today, with Blinkit, I feel we are here," Goyal said.


The move marks a shift for the company, from when investors were skeptical about Zomato's acquisition of Blinkit in mid-2022, to quick commerce-led growth drawing increasing investor interest.


Blinkit as well as early bird Swiggy's Instamart have driven a shift in the way Indians shop, and forced retailers such as Reliance Industries' JioMart as well as Amazon and Walmart's Indian business to launch their own quick-commerce services.
(Except for the headline, this story has not been edited by News Agency staff and is published from a syndicated feed.)